7 Reasons Why Your Business Needs an Explainer Video

When it comes to building up your customer base, using an explainer video is a simple, effective and versatile marketing tool. Explainer videos take advantage of Google’s algorithm by being both a video and keeping visitors on your website for a longer period of time. It’s little wonder that this particular type of video is popular with website owners as well as potential customers.

Here are 7 solid reasons why your business needs an explainer video as one of your primary marketing tools to reach new customers.

Boost Overall Interest

People in general prefer videos over simple text when it comes to finding out more information on products. However, the videos need to be short, to the point and entertaining in order to be fully effective. Still, the boost in overall interest will actually improve your business brand as well.

Clarify Your Product

Even the simplest products can be a little confusing to some people if they are not sure why they should make the purchase. A solid explainer video will present the information in a clear, concise and entertaining fashion that will help website visitors become customers as it explains precisely what your product will do for them.

Raise Web Traffic

Ideally, you will want to create a video that goes “viral” or is seen and shared by millions of people. While it is a lofty goal, it can be difficult to achieve because there is no set formula. However, your approach to every explainer video that you make should be that it goes viral. To do that, it will have to be clear, entertaining and have a hook that helps bring in the viewer.

Shared by Viewers

People love to share videos as it is a simple, effective means of informing others about a specific product that they may hold their interest. This is important because the product you highlight with an explainer video may not appeal to the original viewer, but they may know someone who might be interested and they will share it with their friends.

Enhance Your Pitch

While your video should primarily explain the product, it can also pitch it as well so long as you do it creatively. In fact, many of the best explainer videos incorporate pitches that create a heightened interest in the viewer.

Increase Information Retention

Viewers of videos retain more of the information that is presented than simply reading text. This is important in sales because many customers do not make the decision to purchase the first time and it may take several attempts before they buy your product. An explainer video helps them retain more information which means fewer time they say “no” before they agree to the sale.

Increase Sales Conversion Rate

Recent studies have shown people are far more likely to purchase a product when there is an explainer video present. A good explainer video helps the customer understand the product and when combined with a call to action at the end prompts them to make the purchase.

By incorporating these 7 items, you can create an explainer video that helps boost sales and increases your overall stature among potential customers.