Why Video Marketing Works for Real Estate

With the birth of YouTube, it has made accessing video content a breeze and best of all, it’s free! Practically each and every single household has access to the internet either it through personal computers, laptops or their smartphones and tablets. Real estate and property professionals are now discovering exactly just how easy, quick and effective it is to create and submit virtual tours, detailed neighbourhood guides and other informative videos in order to help sell real estate.

In this article, we will be exploring how and why video marketing works so well for real estate.

Virtual tours and video marketing have most certainly become one of the most significant aspects of the real estate market. A decade ago, virtual tours were nothing more than a novelty, but since then, they have quickly moved into the must-have category for many professional real estate professionals today. The technology today has allowed these unique and beneficial productions to become both cost effective in most cases and incredibly easy to produce. If produced correctly, a well-produced virtual tour is able to separate the serious inquiries from the time wasters.

A well-produced virtual tour for real estate purposes can include panoramic and even 360-degree pictures. It should also include a scripted and well-rehearsed audio. You can even include suitable music in the background. Remember, the primary object with your video is to keep a captive audience. This means the overall length of the video can often be critical. If your video is too long you run the risk of losing your audience. Just a minutes can be more than enough time in order to create and capture the story and design of the home.

Video marketing can present an outstanding effect on gaining new clients. Here’s why:

• 50% of online interactivity is entirely video based.

• YouTube is known for being the 2nd most popular search engine in order to find media.

• 73% of sellers are more likely to list themselves with an agent who uses video to market property versus agents who don’t.

• Google ranks video content much higher as its users prefer videos.

• If your video reaches the 1st page of Google, users are 41% more likely to click the video thumbnail rather than a link or image.

The initial tradeoff that you would be making by investing in videos is outstanding. A video that is no more than five minutes long can offer you an opportunity to connect with your potential clients even before you meet them in person. It can also help demonstrate your expertise as a realtor and also your willingness to go above and beyond in order to sell a property. According to studies produced by VideoBrewery.com, a real estate agency that incorporates video can receive up to 403% more inquiries than agencies without video. Even though that may not be the exact same number you will reach, but wouldn’t you be satisfied with even half that amount?

Let’s face it, video marketing will always be here to stay, so it’s time you take a break from writing up articles and blogs about properties and tap into your creative self. There is no need to spend hundreds on video equipment or even a high-end producer. Instead, utilise the many tools out there. And most of all these tools are often free! Isn’t it now time that you begin to discover the power of video marketing with your own real estate videos?